Q&As

Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.

Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.

ClubCorp of Dallas plans to launch numerous direct- and special events marketing wine clubs in conjunction with wineries.

Victorian Trading Gives Holiday Sneak Preview Victorian Trading Co. gets a jump on the upcoming fall/holiday mailing cycle by giving consumers a peek at seasonal items in its first-ever Holiday Sneak Preview catalog. The book arrives complete with a …

American Eagle Outfitters is teaming up with The CW Network that puts the retailer’s new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls.

Search engine and Internet portal Yahoo! will swap java for eyeballs this Friday.

Blyth Inc., a vendor of candles, seasonal decorations and home d

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.

In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.

“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.