Q&As
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Agencies
R.R. Donnelley Acquires Canadian Printer
R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.
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Agencies
The Context of No Context
With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?
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Agencies
Keys to an Effective Marketing Dashboard: Part Four
Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.
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Agencies
Quest for ROI Drives Media Spending: Veronis Suhler Stevenson
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.
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Agencies
CEOs Question ROI of Incentives
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.
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Agencies
ATG Buys Telesales Technology Firm eStara
Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.
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Agencies
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.
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Agencies
Simon Malls Sell Komen Gift Cards
Simon Property Group has partnered with the Susan G. Komen Breast Cancer Foundation to issue the mall company’s first-ever cause-related gift card.
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Agencies
Yahoo Readies Multichannel Campaigns to Hook Users
(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday.
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Agencies
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.