Q&As

NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.

Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.

Toys ‘R’ Us is bringing NBC’s hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.

Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.

Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.

Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.

Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.

R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.