Q&As
-
Agencies
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
-
Agencies
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
-
Agencies
Toys ‘R’ Us Plays Deal or No Deal In-Store
Toys ‘R’ Us is bringing NBC’s hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.
-
Agencies
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.
-
Agencies
Kellogg Touts Black Colleges
Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.
-
Agencies
Crest Sweeps Dangles Trip to Wisteria Lane
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.
-
Agencies
FTC Still Hasn’t Paid Data Breach Victims: Reports
Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.
-
Agencies
R.R. Donnelley Acquires Canadian Printer
R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.
-
Agencies
The Context of No Context
With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?
-
Agencies
Keys to an Effective Marketing Dashboard: Part Four
Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.