Q&As

Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.

Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.

Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.

R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.

Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.

Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.