Wireless phone provider Alltel is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.
“My Circle” allows Alltel Wireless customers to get unlimited free calls to and from the 10 phone numbers that matter most to them any time of day or night. “My Circle” numbers can be any combination of wireless, home and office numbers located anywhere in the United States, regardless of local phone company or wireless carrier. These 10 numbers are in addition to customers’ mobile-to-mobile calling community and do not require a special handset.
“We have had tremendous feedback on ‘My Circle,” said Laura Cook, senior VP-marketing communications for Alltel Wireless. “This new integrated campaign continues the story of this category-changing feature and the impact it has had on our customers and on the wireless industry as a whole. These bold and entertaining ads are a fun way to further spread the word on how ‘My Circle’ enhances our customers’ wireless experience.”
Leveraging its sponsorship of four NFL teams and 12 partner universities, Alltel is giving its customers the opportunity to add four of the game’s top wide receivers—Arizona Cardinals’ Larry Fitzgerald, Carolina Panthers’ Steve Smith, Cleveland Browns’ Joe Jurevicius and New Orleans Saints’ Joe Horn—to their “Circle” of friends. Each player has a dedicated microsite on AlltelCircle.com, complete with exclusive content and weekly podcasts. Fans also have the chance to win prizes, including game tickets, autographed memorabilia and VIP treatment for themselves and their “Circle” of 10 friends.
On campus at 12 of its partner universities, Alltel is executing its “My Own Game” program featuring college football personality Lee Corso that gives one student at each school the chance to win the ultimate college football experience—a college football game named in his or her honor and tickets to that game for the winner and the winner’s “Circle” of 10 friends.
Television, radio, print and online support.
For more coverage on interactive marketing
For more coverage on contests
Network
