Q&As

For this winter’s Super Bowl XLI, Doritos is skipping the celebrity commercial route and inviting consumers to create their own ads celebrating their love of the tortilla chips.

With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she’d create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers.

Back in 2004, Kara Richter knew she wanted to start an online business and bring high fashion to the not-so-high income.

She already knew it’s possible to rent things online as a friend of hers had started a Web site where golfers can rent out clubs.

When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books.

Sharper Image founder, CEO and most public face Richard Thalheimer has stepped down, with the Associated Press claiming he was ousted by his company’s board of directors. Jerry Levin, who led a group of dissident shareholders and gained a seat on the firm’s board in July, will serve as chairman and acting CEO, effective immediately.

The key to advertising today is reaching the individual through multiple channels of communication.

Vertis Communications has introduced

Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.

National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.