Q&As
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …
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Agencies
Brands Monkey Around with Curious George DVD Tie-Ins
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment’s upcoming DVD release Curious George.
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Agencies
Smirnoff On a Mission for Best Bond Song Remix
Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment’s new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.
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Agencies
Supervalu, Nickelodeon Celebrate Family Day
Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.
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Agencies
FTC Wins Restraining Order Against ‘Debt Relief’ Operation
At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers’ debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.
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Agencies
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.
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Agencies
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
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Agencies
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
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Agencies
Toys ‘R’ Us Plays Deal or No Deal In-Store
Toys ‘R’ Us is bringing NBC’s hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.
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Agencies
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.