Q&As

The key to advertising today is reaching the individual through multiple channels of communication.

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Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.

National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.

Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.

Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.

Three consumers filed a class action lawsuit against America Online in San Francisco late Friday, claiming that AOL violated their privacy by posting their search inquiries online without consent.

(Multi Channel Merchant) As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association.

Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …