Q&As

Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research.

Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.

A British postman suspended for telling his customers how to stop receiving unsolicited advertisements has been reinstated after a nationwide backlash against direct mail, according to wire service reports.

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sVery often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature.

A few winters ago—in the wake of the New England Patriots Super Bowl win and the Red Sox World Series victory—a friend outside the marketing world asked me if the local teams’ good fortunes had any impact on direct marketing response rates in the region.

Here’s a bit of unsurprising news for Sunday afternoon television enthusiasts: Indiana Colts quarterback Peyton Manning is the National Football League’s “Most Marketable Player,” according to a survey of sports marketing and media executives.

The rivalry between New England and New York sports fans is well documented. If only because of where I was born (Rhode Island) and currently reside (Massachusetts), I’m part of Red Sox Nation.