Q&As

Today we meet Steve Mertel, who was recently promoted from senior account executive to vice president of the list brokerage division at Rubin Response Services Inc.

E-mail inbox providers blocked an average of 19.2% of permission-based commercial e-mail during the first half of 2006, according to e-mail deliverability concern Return Path.

The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.

Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research.

Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.

A British postman suspended for telling his customers how to stop receiving unsolicited advertisements has been reinstated after a nationwide backlash against direct mail, according to wire service reports.