Q&As
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Agencies
Nestlé Waters Rolls Out School Loyalty Program
Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand.
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Agencies
New Products and Gift Cards Debut at The Motivation Show
For the takers, The Motivation Show, held last week in Chicago, had plenty to offer and lots of incentives to lure people into exhibit booths including baby kangaroos, back massages, women with water spouting from the tops of their heads and fingertips and 1988 NFL Hall of Famer Mike Ditka, who was on hand to sign autographs on mini footballs. In addition to all the come ons, exhibitors had plenty of new offerings. Here’s a sampling from the show floor.
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Agencies
KB Launches Grandparents Rewards Club
To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers.
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Agencies
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.
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Agencies
Hannity, GM Sweeps Draws Fire
A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.
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Agencies
Adding a Twist, Chase Offers Cash or Points for Loyalty
Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.
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Agencies
Best Buy Revamps Reward Zone
Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.
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Agencies
Coors Signs Sponsorship Deal with New Orleans Saints
Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina.
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Agencies
Mystic Seaport Joins Ride Share Incentive
NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut’s Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company’s service with free admission to the attraction.
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Agencies
P&I Postscripts
MCDONALD’S: is tying its latest Happy Meal premiums to…JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has…HARRAH’S ENTERTAINMENT: won a patent for its…ATRIUM ENTERPRISES: Jericho, NY, opened