Q&As

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

The hubbub early last month over Google

We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction

SO DO YOU LIKE THOSE hoops? Shine ’em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must

E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most

Are Utah’s government officials evil or just stupid? That question comes to mind every time the state’s so-called child-protection do-not e-mail registry