Q&As

Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.

Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …

Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled financial impropriety charges with the Securities and Exchange Commission.

Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.

Prism Business Media Holdings, the B-to-B media company whose portfolio includes Direct and Multichannel Merchant magazines, announced it has agreed to buy the stock of Penton Media for $194.2 million.

Online ad firm aQuantive reported a 44% year-over-year increase in profits for third-quarter 2006.

JoS. A. Bank Clothiers reported that total sales grew 13.2% in third-quarter 2006 to $119.5 million from $105.6 million in the same quarter last year.

A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.