Q&As
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Agencies
DM Growth Leads Retail Sales for Tiffany & Co.
Third quarter net sales for Tiffany & Co. rose 10% above third-quarter 2005’s level, to $547.8 million. Net earnings for the quarter jumped 23%, to $29.1 million, but the quarter’s earnings included sale of investments.
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Agencies
Inktel Direct Hires Manny Hernandez as Corporate Controller
Direct marketing services provider Inktel Direct has named Manny Hernandez corporate controller.
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Agencies
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
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Agencies
Marketing Accountability and ROI, Part I
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.
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Agencies
Fruit for Thought
Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question. She had to reschedule the interview twice, because the holidays are definitely the busiest time of year for the Medford, OR-based food and gift marketer.
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Agencies
Cups of Cheer
Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year with ItsRedAgain.com and the accompanying Cheer Pass campaign, an effort to spread holiday good will to customers and encourage them to pass it on. Brad Stevens, vice president U.S. marketing (favorite holiday drink: peppermint mocha) talked with CM Plus recently via e-mail about the Cheer Pass initiative.
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Agencies
A Trip to Santa’s Village
Sure, you know what Santa Claus does in December. But did you ever wonder where he goes in the off-season? You can always find him at Santa’s Village, a Jefferson, NH Christmas-themed amusement park.
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Agencies
Dance: 10; Looks: 3
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
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Agencies
Walking in a Web Wonderland
Tis’ the season to hook your marketing wagon to the holiday star, so this month we decided to check out the online tie-ins – or lack thereof – for several mainstream holiday campaigns.
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Agencies
Stocking Stuffers
Verbal abuse by shoppers has led to an increase in the need for acute-stress counseling, according to ComPsych, a provider of employee assistance programs.