Q&As

In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.

Delia’s Inc., the online, catalog and mall-based retailer of youth apparel, said profit rose 94% in the third quarter of 2006, thanks largely to stronger sales at retail stores.

Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.

iVillage, the women’s Web site, has launched a new branding campaign.

Pampers.com is letting visitors make holiday cards.

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.

Neiman Marcus Inc. posted net earnings of $27.3 million for the first quarter, a 50% drop from $55 million the prior year, which management attributed these results primarily to losses surrounding discontinued operations.

Cutter & Buck Inc. posted net income of $2.5 million for the second quarter, a jump over $900,000 the prior year.