Q&As

Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.

LaSalle Bank has increased to $37.5 million a line of credit available to the teleservices agency APAC Customer Services Inc., headquartered in Deerfield, IL

American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.

Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …

Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.

Walden Media is looking for a few good readers.

The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.

After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.

In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.

Delia’s Inc., the online, catalog and mall-based retailer of youth apparel, said profit rose 94% in the third quarter of 2006, thanks largely to stronger sales at retail stores.

Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.