Q&As
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Agencies
McDonald’s Spruces Up Its Arch Card
McDonald’s is making its gift card a fashion statement.
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Agencies
Omniture Unveils Marketing Integration Technology
Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
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Agencies
APAC to Use Credit Line for Expansion in Philippines
LaSalle Bank has increased to $37.5 million a line of credit available to the teleservices agency APAC Customer Services Inc., headquartered in Deerfield, IL
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …
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Agencies
Short Cuts
American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.
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Agencies
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
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Agencies
Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.
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Agencies
Postal Reform Passes, Just under the Wire
After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.