Q&As
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Agencies
ICG America Purchases Online Wine Club
ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines.
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Agencies
LiveDeal.com Integrates Classifieds With Directory
LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.
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Agencies
Papa John’s Ramps Up Gift Card Marketing
Papa John’s is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers
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Agencies
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game. -
Agencies
Blockbuster Incents Netflix Customers with Free Rentals
Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies
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Agencies
Hotel.com Spreads Message in Digital Campaign
Hotels.com has launched its first online viral campaign.
The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.
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Agencies
Burger King Rolls Credit-Card Look-alikes
‘Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.
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Agencies
McDonald’s Spruces Up Its Arch Card
McDonald’s is making its gift card a fashion statement.
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