Publix Switches from Paper to Plastic: Gift Cards that is

Posted on by Chief Marketer Staff

Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards.

The cards can be reloaded in values from $5 to $500 and have no expiration date.

“Gift cards are more accessible to customers than the paper gift certificates because they have no value until activated by a cashier,” said a Publix spokesperson in a statement.”

With the introduction of the new Publix plastic gift cards, the supermarket chain has begun carrying non-competing gift cards in predetermined amounts from such retailers as Blockbuster, Foot Locker, Home Depot and Toys R Us.

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