Proteam.com Sells Institutional/B-to-B Catalogs

Proteam.com Inc., Secaucus, NJ has sold its four Institutional/Business-to-Business catalog titles, including Sportime, Senior Products, Abilitations and Chime Time, for $23 million in cash to School Specialty, Inc.

The move was in keeping with the company’s previously announced strategy to sell its non-sports assets and focus on Proteam.com’s further development as a Web-based sports products superstore.”

PROTEAM.com is an e-tailer specializing in the marketing and sales of sports and sports related products to both fans and participants. The company merchandises products directly to consumers through several targeted Web sites and complementary catalogs, television and radio advertising and other electronic broadcast and print media.