PROMO’s top stories of 2009
Most popular articles of 2009
Here’s our list of the most read articles of 2009.
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#1: Kraft Pushes Recipes as a Marketing Tool
Oct 01, 2009
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese…
#2: How Brands Like Microsoft Use Parties to Build Sales
Oct 20, 2009
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes…
#3: Coca-Cola Co. Sponsors Commission on Shopper Marketing
Apr 16, 2009
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term …
#4: How Sears is Coping with the Recession: Q&A
Apr 07, 2009
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent” …
#5: Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out
Jun 23, 2009
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28 …
#6: Burger King Asks: Who Would You Toss for a Sandwich?
Jan 12, 2009
Burger King wants you to vent your anger, and theyÂ’re willing to give you a free Angry Whopper for doing so …
#7: Victoria’s Secret Reaches for Mobile Shoppers
May 28, 2009
Mobile is considered a highly personal medium, and intimate apparel retailer VictoriaÂ’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site …
#8: Buy a Ticket, and Disney Plants a Tree
Mar 26, 2009
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release…
#9: Starbucks: Have a Muffin on Us Today
Jul 21, 2009
Coffee titan Starbucks is running a “Free pastry Day” national promotion this morning. All its participating stores will offer customers a free pastry with purchase of a coffee drink from opening until 10:30 a.m. local time—or until the pastry supply runs out…
#10: 50 Companies Making Best Use of Facebook
Dec 01, 2009
Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com …
#11: Peer-to-Peer: Six ways to leverage word-of-mouth marketing
Mar 01, 2009
Six Ways to Leverage Word-of-Mouth Marketing
Top 10 Popular Blog Posts from the Pro Shop Blog
#1: Domino’s Slip-Up Reveals Silver Lining
#2: Pepsi Takes its Eye off the Ball and Gets a Black Eye
#4: Customers Put Squeeze on Tropicana Makeover
#5: The Deadly Little Secret: Candy Cigarettes
#6: Pot Smokers Unite Against Kellogg
#7: Burger King’s Back (and We Cannot Lie)
#8: Arrogance Isn’t Working for Abercrombie & Fitch
#9: Marketers Should Drop Rihanna, and Speak Out About Domestic Violence
#10: Jack in the Box Campaign on Life Support
Top 10 Popular Blog Posts from the PROMO Interactive Blog
View the PROMO Interactive Blog here.
#1: Quiznos: Three Days, a Million Free Subs and One Online Success
#2: Domino’s and the Nose-Cheese Dilemma
#3: Did Oprah and KFC Blow “Free” for Everyone?
#4: For Ford Fiesta, Social Media Is Job 1
#5: To Young Adults, Twitter’s for Friends, Not Brands
#6: United Airlines Looks like a Player Hater
#7: EA Turns Hasbro’s “Littlest Pet Shop” into Girl-Targeted Virtual World
#8: Carl’s Jr. Coupon Accidentally Goes Supernova
#9: Yahoo Helps Honda to an Insight-ful Campaign
#10: Coupons.com Extends iPhone Grocery App to Loyalty Cards
