Promos & Incentives Postscripts

Posted on by Chief Marketer Staff

MCDONALD’S: is linking its latest Happy Meal toy premiums to DreamWorks Animation SKG, Inc.’s “Kung Fun Panda film. Through July 3, restaurants across the globe will offer one of eight toy premiums based on the animated film now open in theaters. Online at happymeal.com kids can find information about pandas and their environment, online games and take part in offline activities through the Kung Fu Panda party.

SEASTONE: a specialty gift card packaging provider is teaming up with Walt Disney to launch the Walt Disney Collection for gift card packaging. The firm will offer Disney-branded gift card packages featuring images of popular characters, including Mickey Mouse, Hannah Montana, the “Cars” property, Disney Princess, Winnie the Pooh, Disney Fairies and “Pirates of the Caribbean.”

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