PROMO’S CAUSE MARKETING PLANNER FOR 2004
Posted on
by Chief Marketer Staff
| CHARITY/CAUSE | PROGRAM OVERVIEW | SUPPORT | COST | DEADLINE |
|---|---|---|---|---|
| ALS Association Kathleen Toupkin Tempe, AZ Chapter (480) 609-3978 www.vtf.org www.RotaryRiverRally.com www.tempe.gov/sister.com |
Voices Take Flight — Annual event celebrating music, promoting service and heightening awareness of ALS (Lou Gehrig’s Disease), featuring civilian and military choirs in a patriotic concert, followed by awards banquet to present Schow-Donnelly award for “Service Before Self.” T.J. Pappas School for the Homeless — Community fundraiser produced by Rotary Club volunteers. Features The Great Cardboard Boat Regatta. Volunteers hold boat-building clinics prior to the event, teaching kids how to apply math and science skills in a practical way. Way Out West Oktoberfest — Annual fundraiser produced by volunteers to support international student/teacher exchanges and other programs with Tempe’s 7 sister cities around the world. |
VTF offers sponsors media ID (print, TV, radio) plus on-site recognition and tickets. Media recognition available. Media exposure as well as street banners, signage, printed festival tabloid, etc. |
$500 to $15,000 $250 to $10,000 $2,500 to $30,000 |
March April October |
| ALSAC/St. Jude Children’s Research Hospital Phil McCarty (800) 877-5833, ext. 2026 www.stjude.org |
The hospital treats children from the U.S. and 60+ foreign countries, regardless of ability to pay. Programs/sponsorships customized to goals/objectives of each partner. Partnerships reach every community in the U.S., including over seven million school children, college and university campuses, the country music industry and sports enthusiasts. | Strategic planning and development, internal and external communication and event planning and management. Media support on local, regional and national levels. | Ranges from $100,000 to more than $5 million | Ongoing |
| American Diabetes Association Nancy Stinson-Harris (703) 299-2058 www.diabetes.org |
National/local opportunities for custom sponsorship programs supporting weight loss for those at risk for Type 2 diabetes (33 million Americans have diabetes or pre-diabetes). Programs include: America’s Walk for Diabetes, Consumer Expos, School Walk for Diabetes, Rally for a Cure. | Use of ADA name and logo, Web site visibility, advertising and direct mail vehicles, sampling and couponing, support from ADA’s p.r. team and grassroots support. | Varies | Ongoing |
| American Humane Association Bob Roth (303) 925-9442 www.americanhumane.org |
Second Chance Initiative — Gives animals a second chance at life, includes the Second Chance Fund, which provides financial assistance to shelters to offset the medical costs of treating abused or neglected animals before they can be placed in homes. Training and Professional Development — Training held nationally throughout the year, reaching all types of animal welfare professionals. Please contact AHA for current list of training topics, or for more information on sponsorship. National Training Conference — An annual conference for animal welfare professionals and shelter veterinarians. Be Kind To Animals Week — Educates children and adults on the importance of treating animals humanely. A Kid Contest is held in conjunction with the event, acknowledging two children for the work they have done to improve the lives of animals. Free Farmed Program — Certification program to producers that follow American Humane guidelines in treating farm animals humanely. Producers carry the Free Farmed label on their products, sold in retailers across the nation. |
All programs are supported by a national publicity campaign, Web presence, consumer and animal welfare media and promotional packaging, and local community events. Coupon/sampling opportunities and product/service promotion opportunities available. Programs include use of name/logo on promotional materials. Royalty and license arrangements available. | Ranges from $50,000 to $600,000 | Approximately six months prior to program start date |
| American Legacy Foundation Harry Abel (202) 454-5765 www.americanlegacy.org |
ALF is committed to building a world where youths reject tobacco and anyone can quit. With 50+ million stakeholders, the foundation offers a number of highly visible and targeted sponsorship opportunities, including the Circle of Friends New York Mini FSI with retailer activation, Web site and interactive promotions, co-op ad programs and partnership opportunities that reach women, teens, diverse populations and Americans concerned with the toll of tobacco use. | Customized high-impact events with extensive p.r. and marketing support, access to and participation in targeted women and teen programs, in-house strategic planning team, access to research and evaluation resources, b-to-b marketing approach. | Ranges from $25,000 to $1 million + | Ongoing |
| American Library Association Susan Roman (312) 280-5419 www.ala.org |
Supports 120,000+ school, public, academic and special libraries across the U.S. via legislative advocacy, public awareness and professional education. Sponsorship and cause-related marketing opportunities are available to support: Diversity, Education and Continuous Learning, Equity of Access, Intellectual Freedom, and 21st Century Literacy. | Media support of all programs (local, regional and national). Sponsor recognition via name and logo placement on related promotional materials. | Ranges from $25,000 to more than $1 million | Ongoing |
| American Lung Association Rusty Burwell (212) 315-8700 www.lungusa.org |
National online and offline educational partnerships to support existing and custom lung health initiatives including cold, flu and pneumonia campaigns, asthma management, smoking cessation and indoor/outdoor air quality initiatives. Partnerships can be linked to Healthy Lung Month, Clean Air Month, World Asthma Day, etc. | Varies | Ranges from $100,000 to more than $1 million | Varies |
| American Red Cross Susan Murray (202) 303-4541 www.redcross.org |
Provides assistance and relief to victims of disasters and helps people prevent, prepare for and respond to emergencies. Sponsorship opportunities include: national/regional fundraising/awareness campaigns, cause marketing promotions, joint promotions with third parties, access to nationwide network of chapters, product sampling/couponing, sponsored ad campaigns and Internet promotions, volunteer opportunities for employees. | Full-time sponsorship account management, national and sponsored advertising, launch and promotional events, internal and external communications, online visibility, signage/recognition, fulfillment reports. | $250,000 to more than $1 million | Ongoing |
| American Society for the Prevention of Cruelty to Animals (ASPCA) Amy Lieberman (212) 876-7700, ext. 4447 www.aspca.org |
Adopt a Shelter Dog/Cat Month — Two national programs that help shelters increase animal adoptions. Adopt A School District — Puts material in classrooms to help instill compassion and kindness for all living things. ASPCA Cares — Outreach program brings veterinary care, education and resources to communities in New York City. Pet Protectors Awards — Supports cutting edge work done by animal welfare groups in the U.S. Other programs — Licensing ASPCA’s name and logo, the ASPCA Seal of Approval, artwork collections, cause marketing alliances, custom campaigns that increase a partner’s revenues while funding the prevention of cruelty to animals. |
Publicity in Animal Watch magazine and E News Alert e-newsletter; presence on aspca.org; mention on national radio network spot; messaging in affinity partner mailings and ridealongs to member database. | Varies | Ongoing |
| American Tortoise Rescue Susan Tellem (800) 938-3553 www.tortoise.com |
World Turtle Day — Around the world fundraising/friendraising opportunity to bring attention to the plight of the turtle. ATR Teacher Education Project — Helps educate teachers about the dangers of reptiles in schools. ATR Video Education Program — Distributes educational materials and videos to classrooms helping kids understand the plight of the turtle. Reptile Associated Salmonella Program — Teaches kids and their families about avoiding reptile-associated salmonella. Adopt and Feed an ATR Turtle — Helps to feed and house a rescue turtle for a year. |
National support from in-house publicity department through ongoing press releases; news alert in both e-mail and print newsletter formats; Web site exposure; consumer and animal welfare packages; name and logo promotions. | Varies | Ongoing; except World Turtle Day, which is May 23 annually. |
| AmeriCares Candace Milligan (203) 486-HELP www.americares.org |
Global and humanitarian aid programs seek partnerships with companies to donate medicine, food and other disaster-relief supplies; align with AmeriCares through product tie-ins, airlifts to disasters, Internet promotions and advertising campaigns. | National/international p.r. via press conferences/releases, recognition on Web site, quarterly newsletter, monthly e-newsletter and special events. | Negotiable | Ongoing |
| America’s Second Harvest Miriam Ruff (312) 263-2303, ext. 179 www.secondharvest.org |
Largest domestic hunger-relief charity in the U.S., with a network of 200+ affiliates that distribute nearly 2 billion pounds of food and groceries to 23.3 million Americans. Custom corp. partnership and consumer promotions packages based on sponsor needs. | Relationships with national grocery retailers, assistance with p.r., ability to localize national campaign through connection to local food banks. | Ranges from $100,000 to $1 million+ | Varies. National Hunger Awareness Day is the first Thurs. of June. |
| Arthritis Foundation Lynn Hennelly (404) 965-7527 www.arthritis.org |
Proud Sponsor — Sponsor program recognizing financial support of Arthritis Foundation initiatives. Arthritis Walk — National event in May focusing on recruitment of corporate, civic and family/friend teams to walk and raise funds to fight arthritis. National sponsorships available. Web Site Sponsorship — Award-winning site offers multiple opportunities for sponsorship through interactive communities, content topic areas and an e-newsletter. Ease-of-Use Commendation — Recognizing user-friendly products, packaging and services. Product must be reviewed by an independent panel of people with arthritis and health professionals. |
-Use of logo in promo, as well as on product and packaging, p.r., Web. -Logo on national event materials; direct mail; Internet; grassroots events; event logo use; p.r. -Web site link provided; p.r. -Use of logo on product, packaging, and in promotional materials; Web site link. |
Varies Varies Varies Varies |
Ongoing Ongoing Ongoing Ongoing |
| Best Friends Animal Sanctuary Bonney Brown (435) 644-2001, ext. 108 www.bestfriends.org |
No More Homeless Pets Campaign — Year-round nationwide public relations effort supporting local animal welfare groups to increase adoptions, spay/neuter and public awareness. No More Homeless Pets Conferences — Quarterly regional conferences for animal lovers and animal welfare organizations to promote “no-kill” communities. The Lint Roller Party — High-end, celebrity driven annual fundraising event with “A” list guests. Super Adoption Festivals — Los Angeles’ largest adoption festivals (Spring/Summer/Fall) with 50 to 60 local rescue groups which draws 12,000 to 15,000 guests per weekend. Fixathon — Annual month-long citywide low cost spay/neuter effort held in October. Strut Your Mutt — Annual dog walk and animal festival each Fall. Catnipppers — Feral cat spay/neuter program which supports Trap/Neuter/Return feral cat management. |
-Inclusion in p.r. campaign, advertising, logo placement on campaign materials. -Media support, inclusion on promotional and study materials. -National media coverage, name/logo in advertising, on promotional materials and onsite exposure. -High visibility advertising in TV/radio/print, onsite booth, banners, logo placement on all promotion materials and inclusion in p.r. campaign. -Inclusion in TV/radio/print ads, billboards, promotional materials and p.r. campaign. -Inclusion in radio, print ads, on promotional materials and p.r. campaign. -Inclusion on promotional materials and in p.r. campaign. |
From $50,000 to $500,000 $10,000 to $30,000 per conference $15,000 to $50,000 per event From $10,000 to $25,000 per event $25,000 to $50,000 $10,000 to $25,0000 From $10,000 to $100,000 |
Ongoing Ongoing Four months in advance Four months in advance of each event Four months in advance Four months in advance Ongoing |
| Boys & Girls Clubs of America Barbara LeNoble (404) 487-5743 www.bgca.org |
A national network of 3,000+ neighborhood-based facilities providing guidance programs to 3.6 million children aged 6-18, primarily from disadvantaged circumstances. Key programs emphasize character and leadership development, educational enhancement, career preparation, health and life skills, the arts, and sports, fitness and recreation. National programs available. | Varies | Varies | Varies |
| The Breast Cancer Fund Beth Strachan (415) 346-8223, ext. 11 www.breastcancerfund.org |
Climb Against the Odds — Breast cancer survivors and supporters who challenge the summit of Mount Shasta. PEAK HIKES — Day hikes to raise awareness and funds for breast cancer prevention efforts. Bike Against the Odds — A one-day ride with 1,000 cyclists raising awareness and funds for breast cancer prevention efforts. Annual Heroes Tribute Dinner — A celebration to honor the advocates, scientists and legislators who work to prevent breast cancer. Strong Voices Leadership Development Program — Trains breast cancer advocates to effectively engage, educate and mobilize the public to take social and political action. |
-Local/regional/national recognition via name/logo placement on promotional materials and print ads. Coupon/sampling and product/service promotion opportunities available. Visibility in newsletter and Web site available. -Sponsor’s name displayed at exhibition, print advertising, TBCF and venue Web sites, press releases. -Sponsor’s name on all print collateral for Strong Voices and TBCF Web site description of the program. |
Varies for each program | Varies; approximately six months before each program |
| Camp Fire USA Vanessa Adams (816) 756-1950, ext. 206 www.campfireusa.org |
Absolutely Incredible Kid Day — March 18. An annual, national letter-writing campaign enlisting athletes, dignitaries, celebrities and adults to write letters to let kids know they’re incredible. Supported by Fortune 500 corporations, retail malls and 120 councils nationwide, AIKD has reached 600+ million people since 1997. National Services — Programs include clubs, camping and environmental education, youth leadership, self-reliance and childcare for 735,000 youths. |
-National/local media reach 100+ million people annually. Custom print, electronic/Internet, P-O-P, PSAs, signage and merchandising. Couponing/sampling available at regional events. -Varies |
Varies Varies |
Ongoing Ongoing |
| Ducks Unlimited, Inc. Philip B. Milburn (901) 758-3713 www.ducks.org |
A leader in wetlands conservation and a marketing partner for more than 75 corporations. Programs are available to assist partners with brand-building initiatives, special event needs and p.r. challenges. Channels reach Americans that care deeply about conservation. | Magazines, TV, radio, Internet communications and p.r. support. | Sponsorship programs begin around $100,000 | Varies |
| Earth Day Network Eric Coppenger (212) 518-0044 www.earthday.net |
Promotes a healthy environment via education, capacity building, campaigns, events and publications. EDN consists of 5,000+ organizations and associations in 184 countries and more than 95,000 K-12 educators and administrators in the U.S. Earth Day is celebrated worldwide and engages millions in national and local events. | International, national and local media campaigns; use of logo; merchandising; major events offer signage/product rollout; Web recognition; e-commerce. | Varies | Ongoing; major international event on April 22 |
| Easter Seals Joan Fishman (800) 221-6827 www.easter-seals.org |
Brand-Building, Issues-Based Initiatives — Customized program can be jointly designed with Easter Seals to reach children and adults with disabilities and their caregivers nationwide. Walk with Me — Signature event in markets offers national sponsorship packages from $50,000 and local sponsorships from $10,000 per market. Annual Late Spring FSI Program — Reaches 68 million households and affords manufacturers the opportunity to work with national key accounts for increased sales. In-Store Promotions — With key retailers throughout the year provide cause-marketing tie-ins, including consumer incentives and sampling opportunities. |
-On- and offline deliverables tailored to meet sponsor needs. -Local print/radio/billboard in select markets; mention on Walk collateral; online/offline consumer reach with sponsor identification on messaging; local event participation and hospitality events; tabling/sampling available. -National promotion with TV spots during network programming tied to supporting brand in markets of sponsor choice. |
-National Corporate Sponsor distinction begins at $150,000 -National sponsorship from $50,000; local sponsorship from $10,000; local breakfast and/or luncheon donations welcome -Sponsorship packages start at $50,000 -Sponsor Packages start at $50,000 for national; local start at $5,000 |
Ongoing Ongoing Ongoing Ongoing |
| Endometriosis Association Karen Morrison (414) 355-2200 www.endometriosisassn.org |
Teen Outreach Program packages of information about teens and endometriosis sent to middle and high schools. Packages include video, book, lesson plans and brochures. | Local media in areas with programs; mention in international newsletter; credit in packages sent to schools. | Varies | Ongoing |
| Henry Mancini Institute Paula Minardi (310) 845-1900 www.manciniinstitute.org |
Summer Education Program — Annual four-week training program mentoring the advancement of 84 emerging professional musicians age 18-33 on full scholarship. Includes winter worldwide audition process and 15-city college Audition Tour. Free Summer Concert Series — Performances reaching 10,000+ people in LA. Anchored by opening and closing fundraising events — Le Jazz Hot and the Mancini Musicale gala & concert. Community Outreach Initiative — Provides year-round K-12 music education and free music performances to underserved youth and communities of LA. Includes annual Youth Music Festival. Professional Alumni Ensembles — Summer Education Program alumni for hire to perform in ensembles for corporate, private and public events across the U.S. |
Sponsor recognition and logo placement at events, in promotional materials, semi-annual newsletter, concert programs, donor materials, invitations and summer program catalog. Media and ad support via local/national vehicles. Presenting sponsorships. Sampling and couponing available. Web site and monthly e-mail newsletter visibility/links. Worldwide press release mentions. HMI tickets, passes, VIP seating and merchandise for client and employee relations. | Varies | Varies |
| The Heuga Center Richard Norris (800) 367-3101 www.huega.org |
Can Do — Educational/wellness program for people with multiple sclerosis and their families, empowers them to make the most of their abilities and manage the effects of living with a chronic condition. Supported by Jimmie Heuga’s Snow Express for MS, the nation’s largest ski/snowboard charity event, with 12 events across the U.S. and three in Canada. | Sponsorship, advertising and p.r. opportunities. Opportunities for onsite exposure at ski resorts across the country. | Varies | Ongoing |
| KaBOOM! Carrie Suhr (312) 822-5250 www.kaboom.org www.eskal8.org |
Play-Based Marketing Programs — Programs leveraging PLAY as a brand-building tool and marketing platform. Programs promote the child’s right to play, children’s fitness and active lifestyles, play safety, obesity prevention and healthy families. Playground Builds — High energy community events where 200+ volunteers construct a playground in a single day. ESKAL8 Skatepark Program — Partner with youth and communities to build skateparks in one-day events that wrap up with skate “jams” for youth. |
-Includes national retail promotions; coop merchandising programs; Parents Magazine advertorial; custom research releases; community events. Brand presence on program materials; logo on packaging; local or national media support; retail tie-ins. -Brand presence on permanent site signage, event banners, T-shirts, Web site and collateral. Opportunities to involve elected officials, celebrities, business partners, corporate teams in high-profile event. Media initiatives tailored to meet sponsors’ needs. |
Varies From $55,000 From $75,000 |
Ongoing Year-round with min. five-month lead Year-round with min. five-month lead |
| Keep America Beautiful Gail Cunningham (203) 323-8987, ext. 821 www.kab.org |
Great American Cleanup — Annual nationwide community improvement program, with 30,000 cleanup, green-up, fix-up events in 14,000 communities involving 2.3+ million volunteers from March 1 to May 31. Category-exclusive national sponsorship opportunities include self-generated national promotions under the program umbrella; cooperative merchandising programs; access to a nationwide grassroots network of more than 530 certified affiliates and 400+ other participating organizations. | Media support on local/state/national level by internal and external p.r./comm. team; Web site/media partner links; retail tie-in opportunities; brand presence on program materials; use of program logo on packaging; promo/TV/print ads; sampling; in-market event participation/hospitality events. | $125,000 annual sponsorship donation; plus opportunities for generating additional donations through additional program-related fundraising activities | Nov. 1 |
| Leukemia & Lymphoma Society Andrew Phillips (914) 821-8928 www.leukemia-lymphoma.org www.teamintraining.org www.lightthenight.org www.schoolandyouth.org |
Team in Training — Novice runners, walkers, cyclists, triathletes train for marathons and collect donations. Delivers 34,000+ participants, 1.8 million donors, and 100+ million impressions. Light the Night Leukemia Walk — Held each September/October. Delivers 275+ separate events with 1.2 million donors and 125 million-plus impressions. Leukemia Cup Regatta — Sailors collect pledges to participate in post-race parties and win prizes. Opportunities include product promotion and sampling. School & Youth Campaign — Nationwide programs held January to March that reach 9 million students ages three to 18+, 480,000 teachers and administrators in 30,000 schools. Golf Tournaments — Sponsorship opportunities include media/celebrity involvement. |
-Radio/TV, national print ads, P-O-P, direct mail, on-site signage, product sampling/couponing opportunities. -Radio/TV, national print ads, P-O-P, direct mail, on-site signage, product sampling/couponing opportunities. -Regional radio/TV, print, direct mail, and on-site signage. Radio, print, direct mail Radio, TV, print |
Presenting sponsors $250,000/yr; other levels vary Presenting sponsors $250,000/yr; other levels vary Presenting sponsors $150,000/yr; other levels vary Presenting sponsors $200,000/yr; other levels vary Varies |
Ongoing Varies Varies Varies Varies by event |
| March of Dimes Birth Defects Foundation Rob Lucas (914) 997-4644 www.marchofdimes.com |
WalkAmerica — Annual event that attracts more than 20,000 companies and over 1 million walkers and volunteers at 1,100 sites nationwide. Prematurity Awareness Campaign — Promotes public awareness, consumer education and research to help families have healthier babies. Special Events — Includes dining and tasting events featuring acclaimed chefs; testimonial luncheons and dinners, golf tournaments and motorcycle rides. |
-Identification on print materials, media coverage; on-site signage; sampling and couponing. -Fully integrated media campaign. -Customized by event and includes signage, media, sampling, client entertaining and b-to-b marketing. |
Multimarket sponsorship $100,000; national sponsorship $1 million Varies $300 to $1 million |
Multimarket: Nov. 30; National: Sept. 15 Ongoing Ongoing |
| Mothers Against Drunk Driving (MADD) Peggy Brock (469) 420-4521 Bobby Heard (469) 420-4518 www.madd.org |
Programs tailored to meet the corporate partner’s objectives. Various possible programs including Designate A Driver program; Latino-targeting campaigns including Pasa Las Llaves, Protégé Tus Seres Queridos and Celebra Tu Cultura; MADD National Conference; Youth Power Camps; PROMise to Keep it Safe in-store promotions around prom time; School Outreach and Youth in Action high school efforts; the State Youth Summit and Tie One On for Safety campaign. | Varies | Customized to sponsors budgetary needs and specifications | Ongoing |
| Mr. Holland’s Opus Foundation Felice Mancini (818) 784-6787 www.mhopus.org |
Supports music education through the donation and repair of musical instruments to under-served schools, community music programs and individual students nationwide. MHOF has provided instruments to 450 school music programs affecting more than 100,000 students across the country. | Media support on the local, regional and national levels. | Varies | Ongoing |
| Muscular Dystrophy Association Jerry Weinberg (520) 529-2000 www.mdausa.org |
National Event Programs — such as Gala Social Events, Shamrocks Against Dystrophy, golf tournaments and other sporting events offer local sponsorships. Jerry Lewis Labor Day Telethon — Customized marketing programs in all major markets. Sponsors receive appearances on the national/local telethon broadcast by 200 stations. Aisles of Smiles — Packaged goods manufacturers enter select products into sales agency-driven, seven-week program designed to increase traffic and boost trade relations/sales. Muscle Team — Proprietary society event featuring celebrities, sports, social and community leaders, held in cities across the U.S. |
Customized Local/national TV exposure. Multi-media options including Web. P-O-P, local media campaign; customized events available. Varies. Mention in all media releases, promo materials and during event. |
$5,000-$50,000, per event depending on market size $2,500-$50,000+ local; $300,000+ national $5,000-$60,000 per category, depending on market size $10,000-$35,000 per market size |
Flexible Flexible Spring Ongoing |
| National AIDS Fund Lissa Mantell (202) 408-4848 ext. 211 www.aidsfund.org |
HIV Prevention Challenge Grants Program — Provides grants to support HIV prevention programs via 500 community-based AIDS service organizations across the country. Community Partnership Development and Support — A Network of 29 community partnerships; nationally raised funds must be matched with locally raised dollars. AmeriCorps Program — Supports AmeriCorps members in Charlotte, Chicago, Detroit, Tulsa and Washington, DC, where they work and in AIDS service organizations learning about HIV/AIDS. Workplace Education and Business Leadership Initiative — With the Centers for Disease Control and Prevention, a resource for businesses and labor on HIV/AIDS issues for more than 10 years. Integrating HIV Education and Prevention Science — To develop a national model for making prevention intervention science practical for local funders and community-based organizations. Community Advocates Scholarship Program — Scholarships to individuals to assist them in attending national and international HIV/AIDS conferences. |
Media support for all programs is on the local, regional and national levels. Visibility opportunities include support from in-house staff, promotional events, Web site stories and links, e-newsletter, presence at events. | Varies for all programs | Ongoing for all programs |
| Nat’l Assoc. for the Exchange of Industrial Resources Cruz Ramos (800) 562-0955 www.naeir.org |
Accepts corporate donations of excess inventory, then redistributes goods to schools and nonprofits through 200+ page catalogs published every 10 weeks, special offer fliers, the NAEIR Web site and their grab bag warehouse. Donor companies earn tax deduction. | Direct mail, news releases, newsletter and Web site | No charge to donor corporations | Ongoing |
| National Disaster Search Dog Foundation David Kaplan (805) 649-2328 www.searchdogsUSA.org |
NDSDF rescues dogs from abuse, abandonment and euthanasia, partners them with firefighters, trains them to be highly skilled search teams and provides these teams free of charge to communities across the country. Customized corporate partnerships available through cause marketing, licensing and sponsorship of the annual Irondog canine/firefighter sports and skill competition | Customized support including exposure in NDSDF materials, Web site, local and national presentations and demos by search dogs and firefighter handlers, signage, use of PSAs. | Varies | Ongoing |
| National Exchange Club Foundation Charles Lee (704) 342-3666 www.nationalexchangeclub.com |
Cars, trucks, boats, and other vehicles are donated via 1-888-GET-MYCAR. Vehicles are picked up free of charge and sold at wholesale dealer auctions with net proceeds going to more than 80 centers for prevention of child abuse throughout the U.S. | Supported by 1,000 Exchange Club civic groups through radio, TV, newspaper and billboard PSAs. | $5,000 to $25,000 | Flexible |
| National Kidney Foundation Corporate Development (800) 622-9010 www.kidney.org |
The Cadillac Invitational — Attracts 20,000 high-demographic golfers annually to 130 tournaments culminating with a four-day, 72-hole National Finals at The Pebble Beach Resorts. 2004 U.S. Transplant Games — Four-day Olympic-style event held every two years for recipients of all organ transplants. Ten thousand people in attendance including transplant recipients, donors, medical professionals, families and friends. Kidney Cars Program — Largest national vehicle donation program with access to more than 75,000 consumers. Kidney Cars donors are college-educated, 41- to 60-years-old, with incomes between $50K and $119K. Kidney Walks — Fundraising program of 60+ non-competitive walks nationwide focusing on raising awareness about kidney disease and organ donation. Each walk attracts 300-500 participants from corporations, medical community and general public. |
-Exposure in tournament brochure/posters/tee markers; PSAs/p.r.; cross-promo branding, sampling and client entertainment packages. -Press releases, promotion videos, onsite signage/exhibitor space, and commemorative journal. Sampling and display opportunities. -Name/logo in program signature, product info, coupon distribution to donors, online promotion, print and broadcast press materials. -Exposure on promotional materials developed for/related to program, onsite product sampling and information distribution. Category exclusivity. |
$10,000 to $250,000 Sports/special event: $10,000 to $250,000; Contributing sponsors: $1,000 to $10,000; $25,000 to $100,000 $25,000 to $300,000 |
Flexible Flexible Ongoing Ongoing |
| National SAFE KIDS Stephanie Maurer (202) 662-0613 www.safekids.org |
National SAFE KIDS Week — Annual program in May that combines a cause-related retail promotion, a national public relations/awareness campaign and community events. |
-Extensive media coverage garnering 200+ million impressions, in-store displays. -Highly visible media campaign; educational materials in a variety of languages. -National and local TV coverage, national print advertising, satellite media tour in selected markets. -Integrated media plan, local event exposure and key retailer in-store activations. -Appropriate and agreed-upon media and trade marketing activities consistent with the sponsorship. |
Ranges from $50,000 to $4 million per year Ranges from $50,000 to $4 million per year Ranges from $50,000 to $4 million per year Ranges from $50,000 to $4 million per year Ranges from $50,000 to $4 million per year |
Varies Varies Varies Varies Varies |
| National Wildlife Federation Greg Griffith (703) 438-6065 www.nwf.org |
Founded in 1936, NWF is the largest conservation organization in the country, with more than 4 million members and supporters. NWF is the leader in nature education and has opportunities to engage backyard gardeners and enthusiasts. | Mentions in NWF publications and Web site; education programs; Imax films, TV shows and videos; licensed products sold through partners. | Varies | Ongoing |
| North Shore Animal League Lisa Wilson (516) 883 7900, ext. 389 www.nsalamerica.org |
Shelter Adoptions — National and local campaign encouraging the adoption of shelter pets. Local campaign in the New York Metro and Tri-state area results in 20,000 adoptions a year. Tour for Life — Month-long p.r. and adoption event in April in 35+ cities across the country, networking with 100+ local animal welfare groups. National and local p.r. in each city. Pet Adoptathon — Largest single adoption event in May with 2,000+ shelter registrants in 50 states and 25 countries. Developed, coordinated and implemented by NSAL. Sponsor a Dog/Cat — National fundraising campaign to support special needs animals who require medical care and/or are unlikely to ever be adopted. Humane Education — National curriculum/educational materials for elementary through high school children, promoting humane care and treatment of animals, and adoption of pets from local shelters. Additional opportunities — Various events, licensing and more. |
Love Needs No Pedigree PSA campaign, member database and communications, Web site, online/offline newsletters, marketing and public relations staff, event management. | Varies | Flexible |
| Project A.L.S. Julianne Hoffenberg (212) 969-0329 www.projectals.org |
Nonprofit organization that raises awareness for Amyotrophic Lateral Sclerosis and funds research worldwide. Project A.L.S. has funded investigations into stem cell replacement, gene chip discovery, accelerated drug testing and regulated gene expression. | Performance benefits annually; partnerships with sponsors like InStyle, Bloomberg, Rainforest and Nordstrom. | Varies | Ongoing |
| Reading is Fundamental Rich Maiore (202) 673-1603 www.rif.org |
National Book Program — Located in 23,000 sites, this program distributes more than 17 million new books a year. Summer Reading and Back To School — Themed promotional campaigns to raise public awareness about children’s literacy. Family of Readers Libraries — National program to help parents take a lead role in encouraging children to read. |
Visibility for all programs include national and local media support, co-branded materials, cause-marketing overlays and promotional events. | Varies | Ongoing |
| Ronald McDonald House Charities Mike Balousek (312) 552-4100 www.rmhc.com |
RMHC’s themed FSI program is designed to sell incremental cases of participating brands while providing a platform to create a consumer/trade event to benefit a variety of causes including Ronald McDonald House. The FSI runs Sept. 19, 2004 with sponsor shots/logos on the front cover. | TV spots; opportunity to develop account-specific programs with key retailers; logos on McDonald’s tray liners/posters; use of logo and licensing rights. | $150,000 | June 15 |
| Rotary International Robert Mintz (847) 866-3445 www.rotary.org |
Main objective is to address critical issues such as children at risk, poverty and hunger, the environment, illiteracy and violence prevention. Cause-related partnerships are available for all initiatives. Sampling opportunities include Polio Plus and the International Convention. | Ads in The Rotarian; newsletters; visibility on Web site; support from in-house p.r.; exposure in 166 countries through 30,000+ local clubs; use of logo. | Varies | Ongoing |
| San Diego Zoo/San Diego Wild Animal Park Laurie Chadwick (619) 744-3349 www.sandiegozoo.org |
Worldwide field projects on five continents, striving to save endangered species. Partnerships leverage facilities, a member base of 500,000-plus and approximately 2.5 million Web page views monthly. Customized sponsorships, licensing, and cause-marketing programs designed to support company’s goals. | Marketing support for national and regional campaigns. Short-term promotional programs or long-term cause-branding relationships with category exclusivity. | Varies | Ongoing |
| Save The Children Lori Redmer-Corporate Erika Foster-Licensing (203) 221-4000 www.savethechildren.org |
Helps children across the U.S. and around the world survive and thrive by providing the necessary tools to break the cycle of poverty. Corporate collaborations can include cause-marketing promotions, cash or in-kind donations, corporate holiday cards, child sponsorships, employee giving campaigns and product licensing, which utilizes artwork from semi-annual art contests | Customized to partners’ needs. Use of logo/artwork; category exclusivity; publicity via newsletter and Web site links/features, custom events, and national/local press releases; proprietary distribution channels. | Minimum corporate commitment $25,000; Licensing minimum on a case by case basis. | Ongoing |
| Share Our Strength Howard Byck (202) 478-6511 www.strength.org |
Mobilizes individuals and corporations to fight hunger and poverty. National and local partnerships available, including promotions, sponsorships, joint ventures and licensing agreements. Programs include Taste of the Nation, The Share Our Strength Dinner Series, Operation Frontline, Conference of Leaders and The Great American Bake Sale. | National and local media outreach; publicity in Nation’s Restaurant News and other epicurean publications; use of logo on programs’ collateral materials; presence on Web site, sampling of products/services. | Varies | Ongoing |
| Special Olympics Libby Andrews (202) 824-0327 www.specialolympics.org |
Offering customized impact events and promotional packages in the U.S. and 150 countries worldwide designed to meet sponsors needs and objectives. Successful retailer activation programs for companies, grassroots initiatives as well as sports-specific sponsorship opportunities on a global basis. | Global/national/local media outreach; mention in Spirit magazine; use of logo and trademarks; Web site visibility; signage and brand presence opportunities. | Varies | Ongoing |
| Susan G. Komen Breast Cancer Foundation Cindy Schneible (972) 855-1617 www.komen.org |
An international organization with local affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease by advancing research, education, screening and treatment. Strategic marketing opportunities and special events created to benefit the Komen Foundation. | Customized | Ongoing | Varies |
| United Service Organizations (USO) Diane Rogers (202) 610-5700 www.uso.org |
For more than 60 years, the USO has delivered a touch of home to active-duty military and their families. With 122 locations worldwide, the USO’s programs and services include Airport Centers, Fleet Support Centers, Family and Community Centers, Mobile Canteens and the USO Celebrity Entertainment Tours. | Promo materials, TV coverage, press releases, USO Web site and signage at celebrity tours; 30+ overseas centers. Sampling, field marketing, special events and national promotions. | Varies | Varies |
| United States Fund for UNICEF Andrea Garcia (212) 922-2573 www.unicefusa.org |
UNICEF provides education, immunization, adequate nutrition, HIV/AIDS prevention and care and emergency relief to children in 158 countries around the world. Cause-related marketing opportunities customized to meet corporation’s goals, either customized to leverage existing marketing platforms or incorporated into our own national/regional properties, such as Trick-or-Treat for UNICEF, the UNICEF Snowflake, and UNICEF’s Mother’s Day campaign. Corporations can purchase UNICEF corporate greeting cards to send during the holiday season, of which 75% of net proceeds supports the organization’s mission. | Extensive network of resources, including use of name and logo when appropriate. | Varies | Varies |
| U.S. Navy Seabee Museum William C. Hilderbrand, Capt. CEC, USN (Ret) (228) 865-0480 www.seabeehf.org |
Founded in 1942. Now a limited number of “Official Founding Sponsors” can tie their cause-marketing to a $12 million campaign to build an exciting new museum to tell the Seabee story. Sponsors can tap into a growing wave of patriotism and popular support for the men and women serving in today’s military by connecting customers and employees to this compelling cause | Customized strategies reaches the 750,000 Seabee veterans and their families in addition to each partner’s targeted customers and stakeholders. Opportunities to drive advertising, p.r. and promotions; permanent recognition at museum site. | $1 million per category-exclusive Founding Sponsor — payable over four years | Dec. 15, 2004 |
| Volunteers of America Stephen Abbott (703) 341-5000 www.volunteersofamerica.org |
A national human services charity that helps more than 1 million people each year in 12 outreach and assistance programs via a network of professional staff and volunteers in 40 local offices. The primary focus is helping children, the elderly, homeless individuals and families meet challenges and rebuild their lives. Customized partnership packages designed around a company’s goals tied in with VOA initiatives. | National/local p.r.; recognition on promotional materials; Web site visibility; national TV, radio, and print PSAs; customized opportunities. | Varies | Ongoing |
| Youth Fitness Coalition, Inc./Project ACES H.J. Saunders (201) 433-8993 www.projectaces.com |
Project ACES Day — All Children Exercise Simultaneously. The first Wed. in May, millions of children, parents and teachers exercise simultaneously in a gesture of fitness and unity. It underscores the need for quality Physical Education in our nation’s schools. Project ACES Clubs — Sites conduct daily/weekly/monthly participation assemblies with guest speakers as part of community outreach with different lifestyle and fitness related themes. Recognition Banquet — Honoring the leaders and participants with the most creative solutions and outcomes for Project ACES events and programs. |
Customized programs to meet sponsor’s needs. Sponsors linked to Web site. Sponsor’s logo in press releases, clothing, promotional and other appropriate onsite materials. Media coverage at sites for events and programs. Partnerships are forged with like-minded organizations including the President’s Council on Physical Fitness and Sports. | Varied depending on sponsor’s needs and number/type of sponsors per event. Opportunities range from $15,000 to $500,000+. Custom packages available. Contributions and in-kind donations are tax deductible. | Project ACES Day: six months prior to the annual May event. The Recognition Banquet, Project ACES Clubs, Research Study are yearlong and ongoing. |
| World Wildlife Fund Laura Flores (202) 778-9798 www.worldwildlife.org |
The world’s leading conservation organization, with more than 1 million members in the U.S. and nearly 5 million worldwide. WWF creates custom programs for licensing, promotions and sponsorships. | Assistance with product and program development; p.r.; membership newsletter; Web site; multi-partner promotions. | Licensing: $75,000 minimum; CRM programs: $100,000+ | Ongoing |
