Periscope – Elizabeth (Liz) Ross has succeeded 17-year veteran Greg Kurowski as president and CEO. Kurowski evolved his role to part-time vice chair. The agency added its first chief creative officer, Peter Nicholson and two new AORs, Toro and Minnesota State Lottery. Staged an immersive pop-up experience for Target to reach college Millennials. RFID technology tracked student’s activity and engagement as they played music, selected coffee, made wall art and took photos. The events reached 66% of undergrad students at three universities. Named one of the best places to work in Minnesota for the last five years.