- Core 1: Games, Sweepstakes & Contests
- Core 2: Promotional Planning & Development
- Core 3: Loyalty & Retention Marketing
Clients Include: Elan Financial Services, Google, McIlhenny Company, Western Union, SnapAV
- Website: http://www.MardenKane.com
Marden-Kane, Inc. – This independent Top Shop increased its competency in global promotions with the hiring of Fae Savignano as director of global promotion administration, enhanced its focus on multicultural and bilingual promotions and expanded its in-house procurement and fulfillment capabilities. A JCPenney sweepstakes encouraged store traffic by offering 10 million unique activation codes in stores only. Additional entries could be obtained by downloading the JCPenney app.