AQUARIUS SPORTS AND ENTERTAINMENT – The green flag waved at Talladega Raceway, calling all dogs and their owners to get to know Milk-Bone and build loyalty with NASCAR fans. Aquarius staged a 30-foot x 30-foot footprint including a large branded doghouse, a “plink-o” board shaped like a dog bone and Bullseye, the Target Dog to encourage Milk-Bone purchases at the retailer. Ambassadors on branded vehicles roamed the campgrounds to provide produce samples, coupons and dog grooming items. More than 25,500 guests engaged with the event.
Chief Marketer 200
BeCore Trisect LeadDog Marketing Group CAA Experiential (formerly PGW Experience) CSE BFG Communications teamDigital Promotions, Inc. Momentum Worldwide The Mars Agency Blue Chip Marketing Worldwide