THE 2014 PRO AWARDS WINNERS ARE…..
The PRO Awards recognize outstanding promotion marketing!
The awards are the benchmark for outstanding creativity and stellar results
in the marketing industry, as judged by a jury of expert peers.
See who won, and more importantly, WHY they won!
Sign up here to be alerted about the 2015 PRO Awards Call for Entries.
| Platinum PRO For The Overall Best Campaign |
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Kmart Ship My Pants
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AGENCY: Kmart
CLIENT: FCB Chicago
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MVPro For The Most Award-Winning
Campaigns For Multiple Brands |
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Arc Worldwide Chicago
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| Best Campaign Executed On A Local/Regional Level |
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AGENCY: BeCore
CLIENT: Nike
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AGENCY: Legacy Marketing Partners
CLIENT: Pernod Ricard
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| Best Campaign Generating Brand Awareness |
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AGENCY: FCB Chicago
CLIENT: Kmart
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AGENCY: Jack Morton Worldwide
CLIENT: T-Mobile
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AGENCY: Noise Digital
CLIENT: Ferrero Canada Ltd
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| Best Campaign On A Budget (Under $250,000) |
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AGENCY: Arc Worldwide
CLIENT: P&G
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| Best Campaign Targeting A Specific Demographic Or Ethnicity |
AGENCY: Cardenas Marketing Network
CLIENT: Diageo-Captain Morgan
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AGENCY: The Marketing Arm
CLIENT: Frito-Lay and PepsiCo
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AGENCY: BeCore
CLIENT: Nike
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| Best Campaign That Uses A Holiday Theme |
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AGENCY: Blue Flame Agency
CLIENT: CIROC Ultra Premium Vodka
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AGENCY: MSLGROUP
CLIENT: March of Dimes
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AGENCY: Cultur8
CLIENT: AT&T, Diverse Consumer
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| Best Cause-Based Campaign |
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AGENCY: Blue Flame Agency
CLIENT: CIROC Ultra Premium Vodka
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AGENCY: Leo Burnett and ARC Worldwide Chicago
CLIENT: McDonald’s Corp.
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AGENCY: Team Detroit, Inc.
CLIENT: Ford Motor Co.
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| Best Cross-Channel Campaign |
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AGENCY: HBO
CLIENT: HBO
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AGENCY: TRIS3CT
CLIENT: ConAgra Foods, Inc.
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AGENCY: TPN
CLIENT: The Clorox Co.
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| Best Dealer, Sales Force Or B2B Campaign |
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AGENCY:Momentum Worldwide
CLIENT: American Express OPEN
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AGENCY:TRIS3CT
CLIENT:Kawasaki Motors Corp., U.S.A.
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AGENCY: Rapp/Doremus
CLIENT: HP Software
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| Best Idea/Concept/Design |
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AGENCY: PMK*BNC
CLIENT: Samsung Mobile USA
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AGENCY: FCB Chicago
CLIENT: Kmart
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AGENCY: Grey Activation & PR
CLIENT: Canon U.S.A. Inc.
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| Best In-Store Retail Cmpaign |
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AGENCY: FCB/RED
CLIENT: Coca-Cola
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AGENCY: TRIS3CT
CLIENT: ConAgra Foods, Inc.
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AGENCY: IN Marketing Services
CLIENT: Unilever
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| Best Incentive Campaign |
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AGENCY: IC Group
CLIENT: Novartis Consumer Health
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AGENCY: PHD US
CLIENT: VMWare
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AGENCY: PMK*BNC
CLIENT: Samsung Mobile USA
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| Best International Campaign |
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AGENCY: Inspira Marketing
CLIENT: Microsoft
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AGENCY: Ogilvy
Entertainment
CLIENT: DuPont
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AGENCY: EO Tech
CLIENT: EO Tech The International Culinary schools at the Art Institutes
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AGENCY: Live Nation Entertainment
CLIENT: Bose
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| Best Multidiscipline Campaign |
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AGENCY: Circle One/Match Marketing
CLIENT: Pernod Ricard—Malibu Rum
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AGENCY: The Marketing Arm
CLIENT:Frito-Lay and PepsiCo
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AGENCY: Grey Activation & PR
CLIENT: Canon U.S.A. Inc.
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| Best Sampling Or Trial Recruitment Campaign |
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AGENCY:Momentum Worldwide
CLIENT:Porsche Cars North America
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AGENCY: Cardenas Marketing Network
CLIENT: Diageo
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AGENCY: 206inc
CLIENT: Microsoft
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| Best Sponsorship Or Tie-In Campaign |
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AGENCY:
Concept One
CLIENT:
Gillette
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AGENCY: Pro Motion Inc.
CLIENT: ShurTech Brands, LLC
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AGENCY: Match Marketing
CLIENT: The International Culinary schools at the Art Institutes
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| Best Use Of Content Marketing |
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AGENCY: Team Epic
CLIENT: Procter & Gamble
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AGENCY: Grey Activation & PR
CLIENT: Canon U.S.A. Inc.
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AGENCY: rEvolution
CLIENT: Red Bull North America
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| Best Use Of Event Or Guerilla Marketing (Five Venues Or Less) |
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AGENCY: AWESTRUCK Marketing Group
CLIENT: FX Networks
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AGENCY: LeadDog Marketing Group
CLIENT: FX Networks
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AGENCY: Sub Rosa/Maxus/Ignited
CLIENT: Syfy
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| Best Use Of Event Or Guerilla Marketing (More Than Five Venues) |
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AGENCY: Infinity Marketing Team
CLIENT: Hewlett Packard Co.
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AGENCY: Aspen Marketing
CLIENT: ConAgra
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AGENCY: match action
CLIENT: Progressive Insurance
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| Best Use Of Games, Contests, Sweeps |
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AGENCY: The Marketing Arm
CLIENT: Frito-Lay and PepsiCo
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AGENCY: Sync Marketing & Meredith Xcelerated Marketing
CLIENT: Chrysler Group LLC
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AGENCY: Catapult
CLIENT: Wrigley
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| Best Use Of Influencer Marketing |
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AGENCY: HBO
CLIENT: HBO
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AGENCY: Team Detroit, Inc.
CLIENT: Ford Motor Co.
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AGENCY: Infinity Marketing Team
CLIENT: Hewlett Packard Company & Intel
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| Best Use Of Shopper Marketing |
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AGENCY: Arc Worldwide
CLIENT: P&G
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AGENCY: Cultur8
CLIENT: Heineken
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AGENCY: FCB/RED
CLIENT: Coca-Cola
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| Best Use Of Social/Viral Marketing In A Campaign |
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AGENCY: FCB Chicago
CLIENT: Kmart
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AGENCY: Colangelo
CLIENT: Diageo-Guinness USA
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AGENCY: Concept One
CLIENT: Gillette
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| Best Use Of Video |
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AGENCY: TRIS3CT
CLIENT:Kimberly-Clark Corp.
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AGENCY: Turner Entertainment Networks
CLIENT: Target
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AGENCY: TPN
CLIENT: The Clorox Co.
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| Best Vehicle-Based Campaign |
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AGENCY: MRA Experiential Tours & Equipment
CLIENT: World Vision
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AGENCY: Switch-Liberate Your Brand
CLIENT:Anheuser-Busch InBev
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AGENCY: History
CLIENT:History
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| Best Web Based Campaign |
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AGENCY: Upshot
CLIENT: Crown Imports
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AGENCY: A&E Television Networks
CLIENT: A&E Television Networks
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AGENCY: Alcone
CLIENT: Bayer Aspirin
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| Best Wireless Campaign |
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AGENCY: The Marketing Arm
CLIENT: AT&T
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AGENCY: Adult Swim
CLIENT: AT&T/MEC
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AGENCY: Arc Worldwide
CLIENT: Symantec
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| Most Innovative Communication Strategy |
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AGENCY:Jack Morton Worldwide
CLIENT:Cotton Inc.
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AGENCY:Arc Worldwide
CLIENT: P&G
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AGENCY: Allied Integrated Marketing
CLIENT:Twentieth Century Fox
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