Pro Awards 2009
The call for entries for the 2009 Pro Awards will begin next month. More details will be posted soon!
As for the 2008 Pro Awards, the winning campaigns in 23 categories represented a distinguished collection of work by some of the best promotion agencies in the industry.
The winners were honored during an awards party and presentation last October at the Museum of Science & Industry in Chicago.
#1 Best Multidiscipline Campaign: Not your average lunch
#2 Best Use of Event Marketing (Five or Less Venues): The Cat’s Meow
#3 Best Use of Event Marketing (More Than Five Venues): Simpson Mania
#4 Best Vehicle-Based Experiental Campaign: Weather Makers
#5 Best Sampling Program: Cheers to Smithwick’s
#6 Best Sampling Program: Big Dreams
#7 Best Cause-Based Promotion: Doing Well by Doing Good
#8 Best Sponsorship or Tie-In Campaign: Simpson Mania
#9 Best Use of Games, Contests, and Sweepstakes: Weight Watchers
#10 Most Innovative Communication Strategy: HIV Has No Face
#11 Best Interactive Promotion: Entertainment to Go
#12 Best Multicultural/Ethnic Campaign: A Common Sense Campaign
#13 Best Campaign Targeting a Micro Audience: The Cat’s Meow
#14 Best Campaign Generating Brand Awareness and Trial Recruitment: Simpson Mania
#15 Best Campaign Generating Brand Volume: Fresh and Fast
#16 Best Loyalty Program: Clean and Green
#17 Best Dealer, Sales Force or Business-to-Business Campaign: Mystery Box
#18 Best Use of P-O-P: Simpson Mania
#19 Best Premium-Based Promotion: Love Affair With an Ogre
#20 Best Retail/Co-Marketing Campaign: Simpson Mania
#21 Best Campaign on a Budget (under $250,000): Organic Growth
#22 Best Idea or Concept: The Cat’s Meow
#23 Best Creative: Feathered Nest
