Statlistics is debuting a 3.6 million-name masterfile of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700 of those records include e-mail addresses.
The postal list is $130 per thousand records. The e-mail file is $255 per thousand base price, plus deployment of $120 per thousand.
Danbury, CT-based Statlistics became list manager of the Primedia business magazine files on March 1 (DIRECT Newsline, Feb. 25).
This masterfile is a merged, unduplicated database of top executives and upper management. They are from a variety of industries such as architecture, engineering, financial services, marketing, publishing, government and others. They have titles such as CEO, CIO, CFO and vice president.
Most of the records have telephone numbers available.
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