Premiere Launches Marketing Service for Radio, TV and Cable
Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services.
P.I.M.G.’s marketing programs had only been available to Clear Channel stations, but now other stations will have access to its custom publishing; custom format-specific CDs, sponsored by advertisers; listener loyalty programs; affinity cards; and customer incentives. These services will enhance brand identities for stations in their communities and provide strategic partnerships with advertisers.
P.I.M.G. programs also extend broadcast messages of national and local advertisers through affiliations with community events such as sports games, summer concerts and children’s charity events.
