Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more color than Fourth of July fireworks, it was bound to get noticed. Not to mention that about a zillion of these elaborate, board-pleasing PR documents were being mailed to magazines, newspapers and TV and radio stations across the country. A coordinated version was headed for virtual press rooms.
Seldom has the word
Network
