Platform brings scientific approach to viral marketing programs, driving results “way beyond buzz”
San Francisco , CA – March 19, 2007 – PopularMedia today announced its launch, and the commercial availability of its Pop Commerce 2.0 platform. Doing business since January 2006, Popular Media counts more than 60 brands and agencies who have selected the Pop Commerce platform to power their viral marketing initiatives. These customers include leading brands and marketers such as Sephora, Gamefly.com, RedEnvelope.com, Entertainment.com, eToys and UNICEF.
For many marketers, viral marketing or word of mouth (WOM) is fast becoming a compelling way to market products and services. But WOM has largely turned out to be a “hit or miss” proposition. That is changing, thanks to PopularMedia and its Pop Commerce platform that enables marketers to publish, manage, and optimize viral marketing programs capable of driving sales, leads, subscriptions, downloads and more.
“We’re way beyond buzz at this point,” said Jim Calhoun, CEO of PopularMedia, Inc. “By applying science and analytics to viral marketing, we’re helping companies open entirely new distribution channels simply by tapping the wisdom and power of their customer base.”
The Pop Commerce platform analyzes consumer behavior in real time, feeds results back into its publishing engine, and then makes adjustments to optimize viral programs on the fly. As a result, the platform produces reliable, sustainable results that create value for marketers. While it can be used for brand building and generating awareness, the platform has also helped customers build new prospect databases and open new, profitable sources of revenues that take them beyond search marketing.
“We chose PopularMedia because of their strong analytical approach to viral marketing technology,” said Gary Redmond, Senior Manager of Online Marketing for eToys. “As other marketing channels such as paid search and e-mail marketing become more commoditized, our viral channel driven by the Pop Commerce platform is an increasingly important component of our overall online marketing mix.”
The new Pop Commerce 2.0 platform includes an improved publishing engine, new optimization capabilities, and a web services architecture designed to speed program deployment and simplify integration with third-party services.
Pricing varies based on usage and program complexity. All Pop Commerce programs are CAN-SPAM compliant. More information is available at the company’s new web site at http://www.popularmedia.com.
About PopularMedia
PopularMedia helps more than 60 leading brands and agencies turn the art of viral marketing into a science. Using advanced analytics, PopularMedia’s patent-pending technology platform allows customers to create, measure, and optimize online experiences that leverage the power of social networks and drive measurable business results. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com
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