PopularMedia Announces Agency Partnership Program
San Francisco, CA – March 22, 2007 – PopularMedia, the company that introduced the science of analytics and optimization to the art of viral marketing, announced today the launch of the PopularMedia Agency Partner program. The Agency Program gives digital agencies a viral marketing analytics platform that fits easily within client budgets and takes the guesswork out of “what’s viral” by taking a data-driven approach to scaling up viral marketing programs.
“We’ve found PopularMedia very easy to work with,” said Steve Bryant, president and chief creative officer of Publicis Dialog and one of the first agencies to bring strategic viral marketing programs to its clients using PopularMedia’s technology. “We look forward to bringing more viral programs to our clients as the word-of-mouth channel continues to grow in importance.”
In the last year, more than 60 leading marketers ranging from Sephora to eToys have chosen PopularMedia’s Pop Commerce platform to power viral marketing programs. In each case, programs are designed to meet specific marketing objectives – from building prospect databases to driving online sales.
“Early success with our partners is proving the need agencies have for delivering viral marketing solutions that favor data and analytics over guesswork and gimmicks,” said Jim Calhoun, CEO of PopularMedia. “We are excited to form meaningful partnerships with leading digital agencies through our new program.”
Once programs are pushed “live” on the web, the Pop Commerce platform analyzes consumer behavior, sharing patterns, and traffic flows to identify exactly what content, offers, or experiences people find motivating to share within their social circles. This approach takes the guesswork out of creating viral successes, and makes viral marketing a predictable, measurable channel.
As a result, agencies can optimize programs by analyzing consumer behavior, deliver more predictable results to their clients, nearly eliminate the chance of a failed viral effort, and deliver value beyond simple “buzz.”
Agencies interested in learning more about the new PopularMedia agency partner program can visit http://www.popularmedia.com for more information.
About PopularMedia
PopularMedia helps more than 60 leading brands and agencies turn the art of viral marketing into a science. Using advanced analytics, PopularMedia’s patent-pending technology platform allows customers to create, measure, and optimize online experiences that leverage the power of social networks and drive measurable business results. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com
