Poland Spring is launching an online marketing effort capitalizing on the intense competition between the Boston Red Sox and the New York Yankees.
The company is the official bottled water for both baseball teams. Byte Interactive is managing the Ultimate Fan Rivalry campaign.
“The launch of the Ultimate Fan contest allows us to demonstrate Poland Spring’s support of — as well as the fans’ passion for — the Red Sox and Yankees,” said Jodie Adolfson, senior presence marketing for Nestl
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