Pizza Hut has signed a 20-year agreement to put its name on the new home of the Major League Soccer team based in Dallas.
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| Pizza Hut Park will open in August |
The new home of FC Dallas (formerly the Dallas Burn), scheduled to open in August in Frisco, TX, will be named Pizza Hut Park. The QSR will pay $1.5 million a year for the naming rights, according to published reports.
The Pizza Hut name will be on the team’s 21,193-seat stadium, as well as the 17 additional international-sized soccer fields at the complex. The stadium will also be home of high school football and soccer games, as well as a venue for concerts.
The Yum! Foods brand is a Dallas-based company, and is the first QSR in the U.S. to put its name on a major league sports facility. Yum! Foods’ Taco Bell brand is on the arena at Boise State University.
Under the agreement, the Pizza Hut and Pizza Hut Park logos will appear throughout the stadium and park. Pizza Hut products will be served at three branded locations—two inside the stadium and one within the soccer park.
The agreement also makes Pizza Hut the exclusive sponsor of FC Dallas and the North Texas State Soccer Association.
This is Pizza Hut’s second jump into professional sports sponsorship this year. In April, the brand signed on as a sponsor of Hendricks Motorsports, whose NASCAR team members include Jeff Gordon, Jimmie Johnson and Kyle Busch.
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