Pinterest is drawing a clear line between businesses and people with its introduction of business accounts, which will enable businesses to officially link to their websites on their Pinterest profiles. Verification badges will help users identify these official accounts. Businesses can also integrate the “Pin It” button, “Follow” button, profile widget or board widget on their websites. Pinterest is also unveiling a new set of terms just for businesses, in addition to new resources for businesses to learn how to interact with users. These resources include case studies, best practices, guides and other materials. (Pinterest, Businessweek)
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