Pierce Promotions and Event Management Inc. has been selected to run the mobile marketing campaign for AOL for Broadband, an Internet service optimized for high-speed connections.
Spending was not disclosed.
The campaign will initially focus on NASCAR events and evolve to other venues.
“It will start at NASCAR events exclusively and in the near future the mobile campaign will be extended to go to special events, special retail appearances and general consumer exposure,” said Steve Woods, president of Pierce Promotions and Event Management in Portland, MA.
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