CARLSON MARKETING: is offering a new technology, mobile gift certificates or mCerts, as part of its Instant Rewards program. mCerts give loyalty marketers the ability to send digital gift certificates via mobile devices providing on-the-spot reward redemptions for their loyalty program members. The company said mCerts can reach 97% of all mobile device users by using text messaging, mobile catalogs and scannable barcodes to connect customers with their loyalty programs and provide access to immediate reward redemption.
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