More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.
An online retailer of party supplies, Century Novelty uses the MyBuys personalization engine to provide dynamically generated product recommendations on its Website home page, category and product pages, and
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