Pepsi-Cola North America has promoted Cie Nicholson to SVP and chief marketing officer for PCNA, from VP-non-carbonated beverages.
She replaces Dave Burwick, who was named president of Pepsi-QTG Canada last week (Nov. 15 Xtra). Nicholson will be responsible for traditional marketing practices across PCNA’s entire portfolio of brands, overseeing advertising, media, brand development, promotional activities and sports and grassroots marketing for the company’s carbonated soft drinks and non-carbonated beverages, PCNA said.
In a related development, Meena Mansharamani has been named to the new post of SVP-innovation and insights. She had been VP-corporate strategy.
She will head the innovation and insights capabilities, including consumer research, product and package innovation and the identification of new opportunities.
Both Nicholson and Mansharamani will report to PCNA President and CEO Dawn Hudson.
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