Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series.
The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets a trip for four to a 2005 World Series game including airfare, accommodations, game tickets, $500 in cash and the chance to throw the first pitch. Some 500 first-prize winners get 2005 World Series T-shirts; 100 second prizes are $20 Walgreens gift cards and 500 third-prize winners get MLB World Series commemorative baseballs.
Consumers can enter at Walgreens or via specially marked 2-liter Pepsi products.
In-store radio, a mention at Pepsi.com and local radio tags support.
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