Penfield Marketing Group has signed on Chilean driving legend Eliseo Salazar to create a Hispanic sports marketing unit.
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| Eliseo Salazar |
Penfield Latino will focus on helping companies and sports leagues develop marketing programs and sponsorships that target Latinos living in the United States, the Westport, CT-based sports marketing firm said.
Salazar will head the new unit.
Penfield Latino’s service offerings will include sponsorship, event marketing, strategic planning, partner identification, media relations and athlete publicity.
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