Partner Marketing

As e-mail, cell phone, and instant messaging have become ubiquitous in the workplace, the opportunities afforded by face-to-face communication have never been more important.

Tony Venables, an economist at the London School of Economics, believes that businesses that thrive on face-to-face communications—commonly referred to as F2F—now account for a growing share of economic activity.

According to an international survey conducted by RoperASW and TANDBERG, business professionals believe that face-to- face communications is the preferred form of communication for 12 of 18 business objectives.

Compared to audio and web, people overwhelmingly say face-to-face communication:

– builds high trust – 90%
– is more personal – 87%
– reduces confusion/misunderstandings – 81%
– is easier to understand – 76%
– makes negotiating easier – 75%
– makes people more accountable – 75%
– is better for detailed explanations – 71%
– makes discussions more productive – 65%
– enables quick decisions – 62%
– makes it easier to transcend language/cultural barriers – 53%
– is easier to remember – 52%

Since the affiliate marketing industry is still a niche market, let’s all make an effort to meet each other personally. Soon enough, our f2f communication efforts will lead to loyal and profitable partner relationships.

I have comprised a list of industry events I want to meet all of you at!

Search Engine Strategies, NYC, February 28-March 3

AdTech, San Francisco, April 25-27

Affiliate Summit 2005, Las Vegas, June 13-14

AdTech, Chicago, July 11-12, 2005

Search Engine Strategies, San Jose, August 8-11

See you soon!