Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed up the Walnut Creek office of Acxiom/Direct Media. “It’s fabulous. All of us could not be more excited,” PMC CEO Chris Paradysz told DIRECT. “We spent two-and-a-half years figuring out what we wanted to do on the West Coast. The timing was right.” Robertson’s new title is vice president of client management, California. “The California office will be a beachhead for our Web initiatives,” Paradysz said. “We’re certainly hopeful that Randy’s expertise is going to attract existing as well as new clients.” No other new hires had been announced by press time. Indicating that he had talked to all the brokers and is “very encouraged about how it’s going to end up,” Paradysz said, “Randy certainly had some fantastic people working for him.” The list brokers at the DMI Walnut Creek office handle e-mail as well postal lists in consume! r and business-to-business categ ories. Sources at other list companies said some employees of DMI’s Walnut Creek office had been seeking other employment in the days just prior to deadline.
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