The Federal Trade Commission is seeking civil penalties against a New Jersey-based telemarketer that allegedly made misrepresentations to consumers when fundraising for police, firefighter, and other nonprofit organizations, in violation of a 1998 stipulated order and the Commission's Telemarketing Sales Rule (TSR).

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local

Here they are the eight first-prize winners of PROMO's 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

(Multichannel Merchant) During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%.

Meredith Corp. recently named ALC Data Management to oversee the Family Circle magazine file. More than 2.4 million subscribers are available.

Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics.

(http://www.linkconnector.com/), an Affiliate Marketing Network, announced today that it has partnered with thinkingVOICE to launch a new pay-for-performance event, Pay Per Call. ThinkingVOICE is a highly flexible, hosted...

Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day,…