When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week's foiled terrorist plot in London.

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

2/16 JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular

For the past couple of years, business-to-business marketing budgets at many organizations have been focused almost solely on lead generation. This fall, as so many CMOs enter their budgetary process for 2006, I'd like to issue a call for dramatic realignment.

FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It's a one-two effort that could change

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

REMEMBER THOSE GOLDEN DAYS of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some

Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed