Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

Sign promotions reach people where they can't look away

The National Hockey League is creating an online campaign to support the Salvation Army’s annual Christmas fundraising with an NHL All-Star prize tie-in.

It's been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing

If you’re a direct merchant that outsources your fulfillment, the single most important thing that can be done to ensure back-end success is to share information with your third-party provider. By “sharing information,” I mean providing insight into all operating principles of your business model including

For a 50-year-old licorice brand, Red Vines is looking pretty plugged in. The candy ran its first online art contest in 2006, soliciting users' drawings

In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments.

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

New York-based non-profit CancerCare has launched a fund-raising promotion that lets Web visitors send virtual cupcakes to friends and in the process earn money to fight pediatric cancer.