Remember those golden days of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some

NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

This week's look at what's in the mail features a new continuity offer from Annie

One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM - 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM - 11:10 AM CONCURRENT SESSIONS

This year's American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the

1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo

Nothing is easy these days. And that's a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

It is, after all, supposed to be about the athletes. With the organizing-committee bribery scandal (March 1999 PROMO) a thing of the past, but the unpleasant