More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and…
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
Depending on which networks' distribution lists you are on, you have probably noticed at least one or two major announcements surrounding the online education...
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple's revenues. And the iPad hasn't hurt either. The company posted a 61% year-over-year gain
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On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn't come...
Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it’s sometimes hard to make heads or tails of it all. As a ...
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand