Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media's study found.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 22, 2016 We’re at it Again! PROMONext June 14 NYC What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place…

Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 20, 2016 How to Avoid 5 Common Social Customer Service Pitfalls Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 15, 2016 Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more…

If you didn't make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 8, 2016 4 Reasons Why YOU Should Attend PROMONext in June New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is…

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.