![event marketing](https://chiefmarketer.com/wp-content/uploads/2016/03/eventmarketing300x2001-160x125.gif)
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 29, 2016 Maximizing Live Experiences To Build Brands Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More… SPONSORED BY: Frito-Lay…
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.
Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”