With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Using Marketing Dashboards to Visualize Success Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Where CMO’s are Spending Budget and…

Digital is influencing omnichannel consumer behavior, says Kohl's Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 18, 2016 Using Marketing Dashboards to Visualize Success Live from Gartner's Digital Marketing Conference, Gartner's Marty Kihn shares how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious…

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.