Chief Marketer
we've got a lot to talk about
for the week of April 14, 2019

This week, we’re excited to share the third installment in our “Understanding and Marketing to the Modern LGBTQ Community” series, with fresh insights on how to successfully and authentically connect with LGBTQ consumers.

Of course, LGBTQ marketing is really just part of a bigger imperative for marketing departments to better serve and represent all consumers. If you missed it last fall, here’s a quick read from our friends at Forbes on how marketers can help achieve diversity and inclusion in the workplace—and why it matters to Gen Z and Millennials.

We also have to talk about your org chart. Seriously. Marketers tell us again and again that working in a silo or trying to make sense of an org chart with scattered marketing groups, in a word, sucks. Washington Post CMO Miki King and L.L. Bean Director of Brand Engagement Kathryn Burke Pratt tackled this pervasive challenge and shared some helpful insights on blowing up their existing infrastructure and creating one integrated marketing department. Read it here.

Also catching our attention this week, cosmetics brand Lush UK’s recent “protest” move to close down all of its social media channels in favor of email, phone calls and its website. See why it's saying “thanks, but no thanks” to algorithms and paid placement.

That’s just the tip of this week’s iceberg, folks, so read on for more and enjoy the rest of your weekend.

Jessica Heasley
Content Director - Chief Marketer

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Macy’s Reimagines Stores as if Scrolling Through Instagram

The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
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L.L.Bean and WSJ on Why Integrating Departments Made Sense

L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about how and why centralizing their teams was so important.
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Hiscox Debuts Barcode Campaign to Target Small Businesses

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
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Understanding and Marketing to the Modern LGBTQ Community

Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.
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Lush UK Closes Social Media Accounts

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.
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10 Trends for Managing Brand Reputation

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
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