Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 25, 2016 The Differences Between Brand Experience, Experiential and Events There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More…   SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2016 Empowerment is the New Stereotype Women Hate Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle Zaborski 914.368.1090…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…   SPONSORED BY: Video: Pain Points…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 19, 2016 What’s Killing Your ABM Strategy and How to Fight Back Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the…

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 18, 2016 Getting Smarter about Marketing Video Analytics Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More… SPONSORED BY: Charting the Changing Customer Journey Download…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 14, 2016 As a Marketer, Do you get Introduced as a Publicist? Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2016 Automation Helps Vodafone Manage ROI Globally Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 11, 2016 A Vote for Charlie the Tuna is a Vote for Change Charlie the Tuna, StarKist’s official spokesfish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo. More…   SPONSORED…