Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 8, 2016 Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors.…
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More… SPONSORED…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 2, 2016 Website Performance Anxiety—How Does Your User Experience Stack Up? The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 1, 2016 Charting the Changing Customer Journey: Q&A Chief Marketer talked with Wharton School Professor David Bell about the challenges digital marketers face when it comes to choosing the right tech to engage consumers in today's…
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2016 Nescafé “Mug Chain” Engages 15 Million So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media? More… SPONSORED BY: Charting the Changing Customer Journey Download this special…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2016 Putting B2B Content Marketing into Context Creating connective pathways and creating context can help amplify the power of your B2B content marketing strategies, says Ardath Albee. More… SPONSORED BY: Add New Customers with SkillPath Contact…
Read this flipbook to see the crucial role customer analytics targeted recommendations and automated customer offers play in transforming the customer experience and boosting the bottom line.
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.