Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 3 Critical Steps to Identifying the Best ABM Target Accounts Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy. More… SPONSORED BY: Reach Executive…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 30, 2016 The Buzz: Marketers Share What (And Who) to Watch in 2017 Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016. More… SPONSORED BY: Reach Over…

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 Why Clean Marketing Data is Not Just for CIOs Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More… SPONSORED BY: Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco Contact…

Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.

Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2016 The 2017 B2B Top Shops Listings Are Live! Looking for a great B2B agency partner or resource? Check out the 2017 B2B Top Shops, Chief Marketer's exclusive listing of the top B2B marketing agencies, searchable…